Colleges unconverged

I had lunch with two friends of mine who have left their newsrooms since we last met -- Washingtonpost.com and the Christian Science Mnitor -- and are now college professors teaching multimedia and online news. It was interesting to hear how their universities are having trouble figuring out how to fit online into existing print, broadcast and PR departments.
It seems to me that creating a separate online department continues to foster the separation and cultural misunderstandings that have been a hindrance to full convergent collaboration. Online needs to be part of everything, print, broadcast and communications/PR.
(I actually liked the way they have it set up at one school, where PR is part of the school of business. Teach future CEOs how to do damage control now, I say.)