"On the business side, we’ve found that the conventional wisdom about plunging display ad rates is simply wrong. If you have a quality site, with good editorial that drives meaningful traffic, and you work closely with advertisers and offer them flash ads, video ads, good stats reporting, and the opportunity to help understand a new medium, they will pay a premium. A critical thing we have learned is that selling online advertising is more different from selling print or broadcast than mostly people think. I’d suggest that the difficulties traditional media outlets have in getting good prices for online advertising have to do not with the medium itself, but with the learning curve involved in figuring out how to sell it properly. It took us a couple of years, and we didn’t have any legacy issues to deal with."
It's going to take a while. But I still think it's inevitable.
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