So CBS' Katie Couric hit it big with her Sarah Palin interview. But, as Bill Carter of the New York Times reports, way more people saw that on YouTube than on CBS news, and that night's newscast was far from a hit.
In another sign of the reach of the Web, more than half the people who saw “Saturday Night Live’s” recent skits featuring Tina Fey as Sarah Palin watched the sketches saw them online.
The Times story notes that “SNL” skit was streamed more than 4 million times on NBC.com, and viewed in full more than 600,000 times on YouTube.
While there may be other factors at play, to me that shows that NBC web presence worked better than CBS' in drawing an audience, that NBC was better prepared to reap the gains from its content online.
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