The few entertaining the many

Rule of user generated content: It's potentially valuable, but most people won't do it.

- Of 100 online users, 1 will create content, 10 will interact with it and the other 89 just look at it.

- Fifty percent of Wikipedia edits are done by .07% of its users.

- YouTube? 0.5% percent of viewers create the content.

What does this mean for us? We need to tap into that minority to create content that will attract the majority.